Four static images were created with the goal of ensuring that the hero product, the skateboard, is complimented and presented effectively through the use of dynamic colour palettes and compositions. The overarching idea was to make the still images be ‘busy’ but not overwhelmingly so. Several dozen motion primitives were crafted and the most fitting were chosen to be presented in the final results as seen here.

Creative Direction: Chris Hoang
3D Work: Chris Hoang
Post-Production: Chris Hoang