This commercial animation was aimed to spotlight the range of lamps on offer. Their distinctive postmodern design language was highlighted through the use of dynamic animation and contemporary product lighting techniques that is commonly seen in modern advertisements nowadays. Airy vibes were achieved through a blend of soft and high-key lighting which was enhanced through the strategic use of gobos which introduced shadow play into the mix. An essential feature demonstrated in this animation is the functionality of the lamps’ power buttons, located on the top and front, where both buttons allow the user to turn the lamp on and off.

Creative Direction: Chris Hoang
3D Work: Chris Hoang
Sound Design: Chris Hoang
Post-Production: Chris Hoang